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Privacy Policy

Effective Date: 10-04-2026

 

Welcome to Matrifit, owned and operated by Crafting Innovation. Your privacy is important to us, and we are committed to protecting your personal information while helping you find the right life partner. This Privacy Policy explains how we collect, use, share, and protect your data when you use our app, website, and related services ("Services").

 

By using Matrifit, you agree to the terms in this Privacy Policy. For any questions, you can reach us at reach@matrifit.com.

 

1. Who We Are

 

Matrifit is a matrimony platform brought to you by Crafting Innovation, a company dedicated to building technology that brings people together. When we refer to "Matrifit," "we," "our," or "us," we mean Crafting Innovation and its affiliates.

 

2. Information We Collect

 

To provide the best experience possible, we collect the following types of data:

 

Information You Provide:

  • Account Setup: Name, phone number, email, date of birth, gender.

  • Profile Details: Photos, interests, lifestyle information, preferences.

  • Compatibility Information: Your responses to compatibility questionnaires and quizzes, along with your values, lifestyle, family expectations, education, career goals, religion, and relationship preferences, used to generate your Compatibility Score and reports.

  • User Generated Content: Messages, photos, videos, and voice notes shared on the platform.

  • Payment Information: For purchases inside the app, handled by secure third party processors.

 

Automatically Collected Information:

 

  • Usage Data: Features you use, matches you make, compatibility checks you run, messages you send.

  • Device Data: Device type, operating system, app version, language, IP address.

  • Location Data: With your permission, we use your location to show relevant matches near you.

 

From Third Parties:

 

Linked Accounts: If you sign in using Google, Apple, or Facebook, we collect basic profile information you have consented to share.

Analytics and Advertising Partners: Help us understand user behavior and serve relevant ads.

 

3. How We Use Your Information

 

We use your data to:

 

  • Create and manage your Matrifit account.

  • Match you with people based on your preferences, values, and compatibility.

  • Generate your Compatibility Score, compatibility reports, and relationship insights.

  • Enable messaging, compatibility scoring, chemistry games, and interactive features.

  • Customize content and improve user experience.

  • Detect and prevent fraudulent activity.

  • Comply with legal requirements and enforce our terms.

 

4. How We Share Your Information

 

Your information may be shared in the following ways:

 

  • With Other Users: Profile information and content you share will be visible to others on the platform.

  • With Service Providers: Trusted partners that support app hosting, analytics, customer support, and payments.

  • With Law Enforcement or Regulators: As required by law or to protect user safety and rights.

  • During Business Transfers: If Crafting Innovation is involved in a merger, acquisition, or asset sale.

  • We do not sell your personal information.

 

5. Your Rights and Choices

 

You are in control of your data:

 

  • Access and Update: You can view and update your profile and settings at any time.

  • Delete Account: You may delete your account within the app. We will begin removing your data in line with legal requirements.

  • Communication Preferences: You can manage push notifications, emails, and SMS messages in your settings.

  • Location Permissions: Manage this through your mobile device settings.

 

6. Data Security

 

At Crafting Innovation, we take your data security seriously. We use:

 

  • End to end encryption

  • Secure servers and firewalls

  • Regular audits and monitoring

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While we work hard to protect your data, no digital platform is 100% secure. Always use strong passwords and be mindful of what you share.

 

7. Data Retention

 

We retain your personal data as long as necessary for service delivery, legal compliance, dispute resolution, and enforcing our policies. After account deletion, we securely dispose of your data unless legal retention is required.

 

8. Children's Privacy

 

Matrifit is strictly for users aged 18 and above. We do not knowingly collect information from minors. If we discover such data, we will delete it immediately.

 

9. International Users

 

If you access Matrifit from outside your home country, your data may be transferred to and processed in other jurisdictions. We ensure appropriate safeguards are in place for such transfers.

 

10. Changes to This Policy

 

We may update this Privacy Policy to reflect legal or operational changes. We will notify you of any significant updates through the app or via email. Continued use of Matrifit means you accept the changes.

 

11. Contact Us

 

If you have any questions or concerns about your privacy:

 

Email: reach@matrifit.com

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